Barney 2019-10-11 22:40:07 10 Which discussion topic would be more interested to join? Paradox of hyper personalization: Can too much personalization hurt the brand? Consumer driven vs "surveillance" driven personalization. Who wins? Humans evolve to survive. What does the digital consumer evolve towards? Are brands the new publisher? And who "owns" the user? 0 Times Shared Share Share Sign up or sign in in order to comment.